Top 8 Advertising Research Paper Topics

Choosing a research paper topic is never easy – especially when it involves a specific subject, like advertising. However, choosing an advertising research paper topic becomes much easier if you have a basic idea to work off of. That’s why we’ve put together a list of the top 8 advertising research paper topics around. Take a look, and see if you could work with one of these topics yourself!

1. Time period advertising. Examining the advertising styles of different times periods is a highly interesting and fruitful endeavor. You can apply it to moral values, patriotism, consumer trends, social events and so much more. If you’re looking for a truly intriguing and thought-provoking research paper topic, try researching advertising styles from different eras.
2. Advertising and the image of perfection. Beautiful women and handsome men have always been sued in advertising – but what does this say about our society? How does it affect the viewers? Explore the effects and implications about physical beauty and it’s relation to advertising, and you’ll have one interesting paper.
3. Emotional effects. Advertising campaigns actually inspire emotions in individuals, and exploring the connection between a person’s happiness and their exposure to advertisements is an intriguing paper topic. You may have to dig for research, but it’s an incredible topic if you’re up to the challenge.
4. Subliminal advertisement. Pretty much anything someone reads, sees on television or views on a billboard is likely to have some type of subliminal advertising. See what examples you can find of subliminal advertising and explore their effectiveness, frequency or other aspects in a research paper.
5. Advertising and censorship. What images or situations would be too offensive to put into advertisement? Examining the censorship rules of advertising, as well as the changes in advertising censorship over the years, can be a captivating topic.
6. Advertising in different countries. What countries advertise and how they advertise says loads about the country as a whole. Examine one country’s advertising strategies in light of their nation’s values; or, examine the contrasting advertising styles of different countries for an interesting compare and contrast.
7. Advertising styles. Advertisements come in many different forms: fast, humorous, serious, sexy, colorful, bleak, etc. Examining the different styles of advertisements and how they relate to the target audience, product or company could be a fascinating research paper choice.
8. Gender, sex and advertising. Everyone says sex sells, but it’s always fun to explore the idea a little further. When do gender roles and sex come in to play with advertising? What purpose do they serve? What do they reflect about society? What do they promote? Explore these or any other questions for one interesting research paper.